Now even if you don’t have a first class seat, you can chill with the upper crust in this new boutique.

Pernod Ricard has opened the first Martell Experience Boutique in partnership with liquor and tobacco retailer Sky Connection at Hong Kong International airport (HKIA) terminal one’s arrivals area. The main attraction of the boutique is the Martell Discovery Table, where consumers see tasting notes for each Martell cognac and eaux-de-vie blend. Pernod made a commitment to the boutique at HKIA for three years, and is looking to roll it out to other airports.

Sky Connection CEO Baker Salleh said:

“What you see here today is actually the cooperation and culmination of a very successful and visionary investment in terms of duty free shops. As you can see across the way, there’s a very standard duty free shop where we try to cater to the maximum number of passengers, but on this side you see the epitome of a luxury boutique.”

Spotted @: luxist

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