Imagine you run Concord and get antsy one day. “Everyone else has a crazy one-of-a-kind jewelry watch, why can’t we?” So you take your flagship watch from a couple of years ago an slather it richly with precious diamonds and carnelians just like a deli would put cream cheese and lox on a bagel. In a sense, that is what the Concord C1 EternalGravity tourbillon watch looks like. The diamonds are the cream cheese, and the pink/red carnelians is the smoked salmon. Though it won’t be easy to take a bite out of this massive timepiece that is 48.5mm wide and 18.5mm thick in mostly 18k white gold.

Before it was the EternalGravity, the watch was merely the Concord C1 Tourbillon Gravity watch. The focus being on the tourbillon escapement that was vertically aligned and placed facing outward on the lower right hand of the case.  So perhaps the movement is more interesting because in a sense the artist that made it is dead.

Spotted @: Luxist

Nixon keeps a decidedly different profile from the usual array of high-end luxury wristwatches we cover, appealing less to the stock broker than to his skater son. But this year the brand has teamed up with the organizers of one of the most hyped-up cross-country rally of exotic automobiles to present a series of special editions under the Nixon x Gumball banner.

The Rubber Player watch pictured above comes in matte black silicon with gold accents on the caseback, crown and dial, and sells for a modest $200. It’s joined by a more exclusive version of the company’s 51-30 wristwatch which will only be provided to rally participants, as well as special edition “e Whip” and “e Wire” headphones made especially for the event at $60 and $75, respectively. They’re available at Nixon retailers along the rally’s route through London, Amsterdam, Boston, Montreal, Toronto and New York, among others. This year’s Gumball 3000 kicks off in London on May 1.

spotted @: Luxist

A shoe inspired by the movie Avatar, not sure how many people would rick it though. The fish scale like upper comes in the color of the Na’vi people from the blockbuster Avatar.

It’s being said that only 5 pairs of these shoes will be made and only come in a size 9. Womp, Womp. We’ll for you Avatar junkies, this just may be the limited movie item to have.

Zimmermann has opened their first ever pop-up shop in the USA. Though we Americans can access some of the wild, yet elegant Australian swim and after-swim fashions through Shopbop and some department and specialty stores, many items are exclusive, for North America, to their store at 112 Greene Street (between Prince and Spring). The store also features their capsule collection of footwear and handbags, as well as complementary jewelry collections by Australian designers.

The 2,500 square foot, bright and airy pop-up shop opened Monday, April 12 and will continue through June 30, but Zimmermann is on the hunt for a full-time home in Soho.

spotted @: luxist

G-Shock is a brand that knows how cater to it’s masses and even picking up some new followers along the way.

The new collection comes it eye-popping neon colors of pink, green, yellow, orange, and blue as well as black framed watches with neon faces.

So are you feeling the new pieces.

The Hundreds have released their new eyewear pieces for Spring 2010.

See and you only thought Hundreds was good for tees right? Well tomorrow there “Phoenix” sunglasses will be available in two different colorways of black and purple.

I don’t know about you, but the subtlety in this sneaker and it’s color has won me over.

Nike releases the new cool mint colorway for their Air Royal Mid VT kick. It’s rare you see a kick that isn’t all black everything is a colorway like this. The entire sneaker from heel to toe box is filled with cool mint.

This is part of the 2 other previously released black & white mids, but something about the cool mint pops!

You can cop them online here at 21 Mercer

Finally the Air Jordan “Oreo” finally released this pass weekend. Did you get your pair?

You know we at WhutsGood love a fly pair of kicks and these Air Jordan VI “Oreo” kicks are a must have. Especially to rock with that pair of shorts you’ve been thirsty waiting for Spring to come to wear.

For $150 you can pick them up online at places such as Finishline, Nike and Eastbay.

Rare and old rocks on watches are quickly becoming one of Louis Moinet’s specialties. Until now it was mostly space rocks and old stones, but they are are getting into the fossil business. The operative term for this collection is “Time Explorator.”

A strange sounding term that refers to a yet-to-be-shown display box with all sorts of cool stuff going on. It will contain a bunch of watches and other time travely features – and will otherwise be known as “the treasure chest of origins.”

So the Jurassic Tourbillon watch is just that – one of Louis Moinet’s standard Tourbillon timepieces with a dial made from actual fossilized dinosaur bone. Cool! Now I want a watch with T-Rex teeth styled hands. Look out for more Time Explorator watches and items soon.